logo systems
Primary marks, lockups, and responsive variations.
01
what we do
branding built to travel fast.
Visual identities engineered for recognition — logos, type, colour, and motion that stay unmistakable wherever they land.
what's included
the full branding system.
typography systems
Type pairings and scales built for screen.
colour systems
Palettes with contrast and intent baked in.
brand guidelines
A clear playbook so the brand stays consistent.
visual identity systems
The full kit of parts that make a brand recognisable.
creative direction
The taste and thinking that ties it all together.
how it works
concept to launch.
discover
Understand the brand, audience, goals, and cultural context.
direction
Shape the creative approach, tone, and visual language.
design
Build the system and craft every asset with intent.
launch
Refine to the last detail, then ship it ready for the internet.
selected work
Humphrey's Counter — brand identity
A type-led identity, website, and signage system for a design-led Wellington counter built to live online.
view the case studyhow to work with us
where to start.
questions
good to know.
What's included in a brand identity?
A logo system, typography, colour, a motion language, and brand guidelines — everything you need to show up consistently across every platform.
How long does branding take?
Most full identity projects run 4–6 weeks, depending on scope and the number of review rounds.
Do you design logos on their own?
We can, but branding works best as a system. A logo in isolation rarely carries a brand on its own.
What does branding cost?
Every project is quoted to scope — no set price list. A full identity is our biggest build; a single deliverable like a motion logo is the lightest. Tell us what you need and we'll send a quote.
more of what we do
keep exploring.
02
motion
Launch films, social edits, kinetic branding, and the rhythm that makes a feed stop scrolling.
03web design
Immersive digital spaces — sharp, fluid, and motion-led. Designed for attention, built to perform.
04campaigns
Creative direction for drops, launches, and culture moments — visual storytelling built for modern attention.
ready to build your identity?
Let's shape a brand people remember.