case study
a student-founded swim label, with a real shop online.
seem started at aotea college with one bikini and no storefront. we built them a proper e-commerce site — design, build, and stripe checkout — at a price a school-run business could actually pay.
seemswimwear.storethe site
hand-drawn shells, a navy-and-clay palette, and their own product photography — carried across a store that stays out of the way of the one thing they’re selling.
the whole page
what we did
SEEM launched with a single bikini, so the site was built around it — one hero, one product, one decision. No filler catalogue, no dead category pages.
Size selection, cart, and secure Stripe checkout wired up end to end, plus size guide, shipping, and returns pages — so they could take real orders on day one.
Built cheap on purpose. A fast, low-maintenance site the founders can run themselves between classes, with a brand kit that keeps every post looking like SEEM.
the result
just one good bikini to begin with.
a school project that behaves like a brand — live domain, real checkout, and a storefront the founders own outright. good work shouldn’t only be for people with budget.
start a projectproject facts
blurstate designed and built a one-product e-commerce site with Stripe checkout for SEEM Swimwear, a student-founded swim label from Aotea College in Porirua, New Zealand.
